New release: A strong song tows us by Richard Burton

8 October 2013 by in Basil Bunting and A strong song tows us, Book publishing

How can it be that one of the greatest and (eventually) most successful British writers of the 20th century could die in unmanageable poverty and be unremembered just twenty-five years after his death? Basil Bunting (1900-1985) was Britain’s greatest modernist poet and yet A strong song tows us: The life of Basil Bunting is the first biography of the poet to take account of all the available evidence. It was, as Matthew Sperling says in his glowing review, a life that ‘seems almost implausibly replete’. Bunting’s work was admired by the finest writers of the twentieth century, including W. B. Yeats, Ezra Pound, T. S. Eliot, Ernest Hemingway, Ford Madox Ford and William Carlos Williams. Pound edited Bunting’s first published poem, ‘Villon’, as ruthlessly as he had T. S. Eliot’s The Waste Land, and to the same stunning effect. His masterpiece, Briggflatts, catapulted Bunting to stardom and during the 1960s and 1970s he was the world’s most famous living poet, yet when he died he was practically penniless.

During his long life Bunting was an artists’ model, roadmender, sailor, balloon operator, diplomat, spy, journalist and lecturer. None of these was his true vocation – from an early age Bunting knew he was meant to be a poet. He lived in London, Paris, Rapallo, the US and Canada, and in Persia and Iraq, but his heart was always drawn to the north of England where he grew up and where he met the love of his life, Peggy Greenbank. Peggy remained in his mind throughout fifty years of separation until they were dramatically reunited after the publication of Briggflatts.

A strong song tows us shows why Bunting deserves to be recognised as a great modernist poet. Richard Burton explores Bunting’s fascinating life, takes a fresh look at some of his most important poems and unpicks the mystery of his disappearance from public consciousness. Click here to listen to a recent BBC Night Waves broadcast, in which Richard Burton discusses this topic with Anne McElvoy.

No twentieth century poet, not even Yeats, prickles the scalp quite as Bunting does. His voice is so assured, his lexical choices so deadly accurate, his timing so impeccable. You never find him reaching for effect, even when he delivers passages of the most precise, hard edged beauty:

Furthest, fairest things, stars, free of our humbug,
each his own, the longer known the more alone,
wrapt in emphatic fire roaring out to a black flue.
Each spark trills on a tone beyond chronological compass,
yet in a sextant’s bubble present and firm
places a surveyor’s stone or steadies a tiller.
Then is Now. The star you steer by is gone…

B. Bunting, Complete Poems, edited by R.Caddel (Newcastle upon Tyne, 2000)



Publishing as a business booster

2 September 2013 by in Book publishing

‘Every one lives by selling something.’

Robert Louis Stevenson 

A well-published book can reap huge benefits for the author. In 2006 and Wellesley Hills Group published a report that confirmed this. Titled The Business Impact of Writing a Book, it was based on an extensive study of business book authors, an impressive 96% of whom reported that publishing a book positively influenced their business. The book improved their brand, generated more speaking engagements, and generated more clients, better clients and more leads. Authors were able to charge higher fees as demand for their services rose and the book allowed the business to close more deals. The overwhelming outcome of this research was, ‘Assuming you have something worthwhile to say in a book, write one!’ If you need further confirmation that book publishing can be an enormous boon find out below what some published authors have to say about their experiences.

A published book (accent on ‘published’) can bring a string of powerful indirect benefits. It can boost a CV. It can take the place of a business card, with 1000 times the impact. It can open up lucrative speaking or consulting opportunities. It can enhance an author’s reputation in a defined target market.

Barry Gibbons, former CEO Burger King and author of six books including If You Want to Make God Really Laugh Show Him Your Business Plan: 101 Universal Laws of Business, and Five Loaves, Two Fishes and Six Chicken Nuggets: Urinations from inside the fast food tent.

The-lazy-project-managerBeing a published author has provided me with a significant second platform of authority. My business experience and achievements to date are critical for sure but being published has extended that authority beyond the world of project management into a wider audience. As an author I am finding doors opening with greater ease and indeed, in some cases, the doors of opportunity are being opened for me by others – which is a very nice experience, especially if you are ‘lazy’ like me!

Peter Taylor, EMEA PMO Director at Siemens PLM and author of The Lazy Project Manager: How to be twice as productive and still leave the office early.

Publishing a book has allowed me and my business to achieve significant new credibility. The journey from the initial idea through to seeing copies of your book in the hands of customers is exhilarating. The journey required a heightened level of commitment but the prize was worth every ounce of energy. New doors open, your profile and authority are seen in a different light, it becomes easier to turn business enquiries into contracts and other platforms, for you and your business, emerge. Since writing Turn your sales force into profit heroes I have been on TV and had numerous articles published in respected journals and online for my industry. All that plus the buzz of seeing your work professionally presented on a retailer’s shelf or website.

Peter Brook, founder and MD REL Sales Consulting and author of Turn your sales force into profit heroes: Secrets for unlocking your team’s inner strength.

The-living-leaderHaving my book published by a recognised publisher was the most significant thing that I could do to add value to my business. It added huge credibility to the message I am delivering and positively impacted the business. We picked up some major clients as a result.

Penny Ferguson, CEO PFL Ltd, 2008 Business Woman of the Year and author of The Living Leader: Become the leader you want to be.

When I started my business there were quite a few speakers on the subject but I was the only one with a bestselling book in the market and it resulted in a quantum leap in bookings to speak at conferences. I’ve since written seven more books and each time a new book hits the shelves I receive a boost in business on the speaking circuit.

Catherine de Vrye, former Australian Executive Woman of the Year and author of Good Service is Good Business.

The Financial Times guide has led to a lot more writing work and invitations to run workshops and develop training courses as well as coaching work.

Romesh Vaitilingam, author of global bestseller The Financial Times Guide to Using the Financial Pages.

présentation d'une pile de livreWriting my books is definitely the most important investment I have made in my business. It totally changes people’s perception of you, increases your day rate by 100% and brings you into contact with people and opportunities that would never normally come your way. I am still amazed by the number of people I meet who know of me already because of the books. They are the only advertising anyone would ever need.

Will Murray, author of Corporate Denial: Confronting the World’s Most Damaging Business Taboo.

A book makes you stand out from the crowd when pitching for consultancy work.

Annemarie Caracciolo, author of Smart Things to Know about Teams.

Being a published writer has generated consultancy and coaching work for me, not to mention invitations to speak at conferences and run workshops. In many ways, the royalties a book earns are the least important part of the financial equation.

John Middleton, author of Smart Things to Know About Your Career and Writing the New Economy: The Ultimate E-business Library.

As a consultant it is critical to be credible in front of clients, especially in the early stages of the relationship. One of the ways to develop near instant credibility is to have published books in the area of expertise in which you are consulting. There have been numerous occasions where, because of the books I have written, the client engages more readily and at a different level. This not only helps to build relationships and allow the client to trust your professional judgement, but it also helps to close sales.

Andrew Holmes, consultant and author of Carl von Clausewitz’s On War: A modern-day interpretation of a self-help classic and The Painspotter’s Guide to Broken Britain.

Having a business book published can give instant credibility to an author, especially if it’s in partnership with a major publisher. This can open the door to a lucrative speaking career, especially if the author has some charisma.

Brendan Barns, CEO Speakers for Business.

Having a book published bestowed instant credibility and authenticity. The result of being a published author is that I am taken more seriously. Since the publication of The Book of Luck my network of contacts has broadened considerably and as a consequence I have won search assignments that otherwise I would not have been considered for. I have found that doors have opened that previously would have been closed and I use my book as a calling card to speak to people at the highest level. The book has replaced my company brochure. The publication of a book opens up marketing opportunities second to none. My advice to anyone in a consultancy business is, forget the brochure and produce some original material in a book form and you will reap the benefits.

Anne Watson, author of The Book of Luck.

have-it-your-way-2By far the most credible way to build your brand is to get a book published. A published book opens doors, it gets people to pay more attention to you, it adds robustness to your CV, it generates more enquiries, it gives you the best calling card possible as well as cool collateral for meetings and conferences and it starts the process of becoming a thought-leader.

Nicholas Bate, CEO Strategic Edge Ltd and author of Unplugged and Have it your way: 52 brilliant ideas for getting everything you want.

Once one person has believed in you (i.e. your publisher) then of course a book opens other doors (in my case for example loads and loads of TV production companies have contacted me). It is a great PR tool for the business too.

Kate Cook, CEO The Nutrition Coach and author of Get healthy for good: 52 brilliant ideas for mind and body wellbeing.

The royal baby: a reality check

25 July 2013 by in Business and finance

By Michael Lee, founder of the Institute of Futurology (

The royal baby is not the sign of a progressive long-term future for the United Kingdom: a futurist’s perspective.

The monarchy is probably bad for Britain’s long-term social future. Human societies evolve towards increased degrees of freedom and equality before the law. Feudalism is gone. Slavery is proscribed. Women’s equal rights have reached many parts of the globe, as has education for all. Democracy is spreading throughout the world. Free access to information has accelerated under the impetus of the internet. In the long run, the world is heading, through painful struggle, for increased freedom and equality. It is in striving for social progress that countries and societies stay vital and adaptable to changing global conditions.

OLYMPUS DIGITAL CAMERABut the monarchy, which diminishes both freedom and equality with its system of hereditary, unelected power, remains in control as constitutional head of state in Britain and its Commonwealth realms. If social cohesion is built on a foundation of freedom and equality before the law how can it be beneficial for British society to preserve into the twenty-first century a medieval institution the political principles of which plainly contradict those of democracy? Since Queen Elizabeth II is also the sovereign, or supreme governor, of her Commonwealth realms, including Canada, Australia, Papua New Guinea, New Zealand, and Jamaica, this issue is international in scope.

While the media fawn over the Royal Family because it constitutes a source of endless news copy that, like stories of celebrities, increases sales, the underlying fact is that the monarchy is an antiquated political system which fosters ideas of human subservience and inequality.

It’s ironic that the nation which pioneered the modern concept of democracy, with its historic seeds in the Magna Carta of 1215, should have ended up as the world’s leading exponent of the modern constitutional monarchy. It was the rise of merchant power in Britain which provided a new political constituency demanding ever-greater parliamentary freedom from monarchical rule and aristocratic domination.

While Britain today has a demographically ageing population, which favours the survival of the monarchy in terms of ongoing electoral support, given that older societies tend to be more conservative and change-averse, there are already pressures on the country to reinvent itself as a highly diverse, globally competitive society which can halt its global decline. These growing pressures are likely to produce a new political class which may see the monarchy as an affront to modern-day freedom, equality and diversity. I imagine a new political party may arise in Britain in the next decade which will strive to create a freer, more cohesive society and one of its ideas will be to hold a referendum to decide on the future of the monarchy.

The rise of the movement for Scottish independence provides a model for this kind of wide-ranging constitutional sea-change in British politics. In September 2014 Scotland will choose whether or not to opt for independence and rebirth. From the birth of the Scottish National Party (SNP) in 1934, it will have taken 80 years to reach next year’s national referendum. That’s a lengthy trajectory to make progress in bringing about fundamental constitutional change.

My home country, South Africa, opted to control its own national destiny when the Republic of South Africa was constituted on 31 May 1961. Looking back now, this was an important moment in our national evolution. In 1994 an internationally acclaimed political miracle ended apartheid and inaugurated the presidency of our nation’s founding father, Nelson Mandela. We were once again choosing our own destiny and pushing our evolution as a society and a people in the direction of freedom and equality.

Constitutional change is measured in decades, not years. It is also measured in the political courage required to embrace a new future. Given that in the information age, the germination and spread of ideas has greatly accelerated, I would suggest it would take a new political republican party in the United Kingdom at the very least a full generation to arrive at a realistic chance of winning a referendum in Britain to abolish the monarchy. The British monarchy has long outlived predictions of its demise. In his ground-breaking 1901 book Anticipations, pioneering futurist H. G. Wells forecast the demise of the monarchy. This institution is still going strong in 2013, well over a century later.

The Queen herself is a person of great stature, extraordinary dignity and admirable personal qualities but the institution she heads perpetuates a subtle form of oppression by enshrining the rather toxic idea that unelected political power and privilege, allied to the social inequality of an aristocracy of elites, is acceptable in a progressive and progressing twenty-first century society.

Knowing our futureIn the midst of our celebrations we’d be wise to take time to consider whether we can truly call ourselves free and progressive while the monarchy retains such power and privilege.

Michael Lee’s book Knowing our Future – the startling case for futurology is available at the publisher or on Amazon.

How a published book can help promote a consultancy

10 July 2013 by in Book publishing

by Peter Brook, author of Turn your sales force into profit heroes.

They say everyone has at least one book in them and until recent years I had a long-held ambition to become a published author. After years in the FMCG industry, I’d gained a huge amount of insight into why some product launches worked, but why many failed. I’d worked with top brands and what I learnt was this – invariably, exceptional performance comes from having sales people who execute the basics brilliantly and, more importantly, are passionate about what they’re doing.

Determined to get my insights into print, I met with the Infinite Ideas team and was impressed by what they told me and their plans to market the book and my consulting business. All I had to do was write the damn thing. So I set aside some time, locking myself away in rural Norfolk to concentrate on my magnum opus. I quickly realised that I needed some support and I received that in the shape of a very supportive co-writer. He helped me structure the book properly (it was far harder than I thought to get my knowledge down on the page) and the net result was a powerful manuscript that I delightedly handed over to my publishers after some six months of writing.

It was an exciting period, seeing the book become real. Infinite Ideas gave a full input into the book’s overall design and in March 09 my book was launched.

Now, it’s a tough market out there as every publisher will tell you. Bookshops are not as supportive of new authors as they used to be, but it was a fantastic buzz to walk into bigger stores and see my book on the shelf. But having a book published is not just about book stores these days. It’s about media coverage and Infinite Ideas secured me interviews and articles in the trade press. A professionally published book gets you noticed and gives you a degree of authority – in effect it can turn you very quickly into an industry expert.

business woman - growth and success graphBut guess what? As a result of someone buying my book at Heathrow airport I picked up a substantial piece of consulting business within a month of publication. The book has been successful around the world; some big FMCG companies have bought multiple copies for their sales teams, all of which helps to get my consulting services known globally.

Sure, it’s available as an e-book too on consumer and B2B platforms and that’s given me valuable exposure, but I am convinced that a physical printed book (even in this digitally thirsty world) is vitally important. Books are valued, they rarely get thrown away and my book sitting in my clients’ offices means my profile remains high.

Turn-your-sales-force-into-Publishing Turn your sales force into profit heroes really helped launch my consulting business and promote me as an industry expert, an authority. I’d heartily recommend that if you are passionate about what you do, you consider the value of becoming a published author.


Two new gluten-free books

7 May 2013 by in Lifestyle

Food and diet writer Kate Santon has written two new gluten-free ebooks, which Infinite Ideas are publishing this month. The books are called Living gluten-free and Gluten-free kids. They’re handy, quick guides if you suffer from coeliac disease or know someone who does.

Living gluten-free by Kate Stanton

Adopting a gluten-free diet is essential if you suffer from coeliac disease. It can solve all sorts of health problems and can be straightforward once you’ve learned a few simple rules of thumb. If you get it right your general health will improve and there are significant energy benefits since as well as avoiding the gluten that makes you unwell you’ll probably be cooking a lot more and avoiding processed foods. To start with you need to understand your condition and Living gluten-free will help you do just that. The book also contains plenty of tips on sourcing and using helpful unfamiliar ingredients, spotting hidden gluten in common grocery items, finding good stuff where you might not expect it (such as supermarket ‘basics’ ranges), and some good but brief recipe ideas as well as golden rules for eating out and entertaining.

Gluten-free kids by Kate Stanton

A gluten-free diet requires real commitment and is a long-term lifestyle change that will affect the whole family. However, it will become much easier with time and the help of the ideas in this little book. Gluten-free kids covers what exactly coeliac disease is and how it affects your child and gives you tips on helping your child understand their condition. The book also explains the importance of making sure that everyone from Grandma to the headteacher is aware of the diagnosis and its implications, suggests ways to cope with potential pitfalls such as peer pressure and teenage rebellion and shows you how to ensure that parties, holidays and family meals remain a pleasure not a chore. By following the advice in this book you’ll avoid the stress and make gluten-free eating a natural part of your family’s life.

What are you looking at?

1 May 2013 by in Lifestyle

It’s rare, but when used effectively second-person narration can knock the reader’s socks off. Anybody who read Fighting Fantasy books when they were younger will know the second-person narrative style intimately: ‘You enter the cavern and see a werewolf dead ahead. What will you do?’ This viewpoint is something of an outsider in narrative theory, but when used well it can have a profound effect on your reader. It is ‘you’ at the centre of things, ‘you’ who is now implicated in the story, for better or for worse. Of course, the second person can also be used to express intimacy and companionship, as this book hopefully demonstrates!

typewriter keys black and whiteSelf-help books aside, you need a good reason to use second-person narrative style in your work. Think about what you are trying to achieve – do you want the reader to feel like a character? Do you want to boss them around, to force them into a certain frame of thought? Do you want to convey the sense of a shared, intimate experience? Or do you want to make the reader complicit in whatever is going on in the text? One striking novel that uses the second person for precisely this last effect is Iain Banks’ Complicity. Several of the chapters involve ‘you’ as the protagonist. Although it’s not immediately clear what you are doing, you soon realise that ‘you’ are a serial killer, and you’re forced to witness – commit, even – several horrific murders from a very intimate, and unsettling, viewpoint.

This feels like you’re behind the eyes of a killer. Whereas with a more conventional form of narrative you could distance yourself from the events, here you literally are complicit with them. Like it or not, you become the character and have to sit with a puppet-like empathy as you maraud your way through your victims. On a less disturbing level, the second person works to make reading the text as strange an experience as possible. People aren’t generally used to being addressed in a work of fiction. By doing so, you are creating an intimate bond with each reader, allowing them to take the front seat in your imaginary world. Used well, and your work will really stand out from the crowd. Used without good reason, though, or written sloppily and all it will do is confuse and alienate people.

Writing an entire text in the second person is an ambitious, and some might say foolhardy, undertaking, but there’s nothing to stop you addressing the reader every now and again. Back in the good old days when the novel was a relatively new phenomenon, narrators often made conversational asides to the reader. And whilst not as common today, the narrator can still throw in an occasional comment or two directed at ‘you’, just to make sure you’re still awake.

If you’re writing in a first-person viewpoint, especially one confessional in tone, this seems perfectly normal – just look at D. B. C. Pierre’s Vernon God Little. If you’re writing with a third-person narrator, however, addressing your readers explicitly may direct their attention away from the events of the text and towards its construction. All of a sudden, this disembodied, neutral observer has developed an opinion, and is talking to you like you’re its best friend.

If you want an example of how second-person narration is used to excellent effect, read Italo Calvino’s If On a Winter’s Night a Traveller. Here, the narrator begins the tale by instructing you, the reader, to lie down, relax with the book, and tell your friends not to interrupt your reading – almost like an instruction manual for enjoying the book. It alerts you to the novel’s artifice, but it also creates a welcome sense of intimacy between the narrator and the reader.