Goodbye page 3, goodbye to ‘harmless fun’?

21 January 2015 by in Current events, The Diversity Dashboard

nomorepage3If rumours are to be believed, this is the final week that The Sun are featuring topless models on page three. This can be seen as a huge victory for the No More Page 3 campaign, whose message is that ‘boobs aren’t news’. Being a media company, we cannot quite understand the need for so many boobs every day. To be honest, we’re really quite glad that they’re going. It turns out that you really can have too much of a good thing.

The more arguments we have read in the past few days in favour of page 3, the more ridiculous it all seems. One topless model, who shall remain nameless to protect her dignity, tweeted:

It would seem that the emphasis on how page 3 promotes beauty and healthy women is key to its remaining a key part of British culture. Beauty is subjective, and there are many people who think that the ‘ugly feminists’ that you refer to are incredibly beautiful.

Another baffling argument is that page 3 is inherent to the British culture. Just like cups of tea, the monarchy and awkward silences, Britain just wouldn’t be the same without a pair of knockers to look at while eating our cornflakes. Of course, one could say that if you don’t want to look at it, don’t buy it, but the point is that it is there, it is demeaning, we should be celebrating women’s achievements and reading about real news rather than listening to the latest DDD telling us about her concerns regarding the situation in Syria. I am yet to see a topless man in speedos on page 3 greet me on my way to work, but perhaps that is a very good thing indeed!

Whether or not this is just ‘harmless fun’, perhaps it would be better places in a magazine better suited than a morning newspaper. It becomes difficult to take the ‘hard-hitting’ journalism with a spoonful of boobs. On the subject of culture crashes, Eilidh Milnes and Deborah Swallow, authors of The diversity dashboard have some helpful advice with regards to nude pictures of women, particularly when crossing borders:

Culture crash
A successful UK construction company had delivered several building contracts in Dubai. There were many lucrative deals in the pipeline and Greg Martin was confident that he had established a good working relationship with his Arab counterparts. He then employed a marketing director who had little or no experience of working in UAE. It was Christmas time and the new director decided to send gifts of calendars to Dubai. His UK clients loved them, so he did not think to check with the CEO. The response to the prestigious Pirelli calendars was not what he expected…

Culture tip
The Pirelli calendar is famous for its limited availability as it is only given as a corporate gift to a restricted number of important Pirelli customers and celebrity VIPs. The calendar pictures are generally considered ‘glamour photography’ – naked women. It is a totally inappropriate gift for the region and the reaction from Dubai was immediate shock, horror and dismay. The whole enterprise was jeopardized and Greg Martin had to fly out immediately to placate his client. There was a ceremonial burning of the calendars and a tremendous loss of face. To date Greg has done no further work in the Emirates.

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