The Infinite Ideas blog

We write on a variety of subjects and often post exclusive ideas by our bestselling authors. We publish a diverse list and our blog reflects this so if you don’t find a post that interests you today check back later in the week and you’ll probably find something that takes your fancy. Happy reading.

Preparing a manuscript for submission

8 July 2013 by in Book publishing

‘If a publisher declines your manuscript, remember it is merely the decision of one fallible human being, and try another.’ Sir Stanley Unwin, co-founder of publishing house George Allen and Unwin You’ve got to the point where a publisher has agreed to take a look at your manuscript. Congratulations! You have joined the elite group …
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Wellness in the workplace: How to keep happy, healthy and wise

5 July 2013 by in Lifestyle

We note with interest yet another recent article in Marketing Week that is relevant to what we’re up to at Infinite Ideas. Apparently the poor old marketing professional is somewhat under the cosh. 39% of marketing professionals are now working 50+ hours a week. That’s up from 24% two years ago and a national average …
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Randy Penguin: Survival in the age of the literary sausage machine

2 July 2013 by in Book publishing

So, the biggest publisher in the world has formed by the merger of Random House and Penguin, thus creating Penguin Random House (or Randy Penguin as some have dubbed it). The figures are staggering – this new company employs more than 10,000 people and publishes more than 15,000 new titles every year across 250 imprints. …
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Efficiency in business: The relevance of Parkinson’s Law in the twenty-first century

25 June 2013 by in Book publishing

It is a commonplace observation that work expands so as to fill the time available for its completion. Thus, an elderly lady of leisure can spend the entire day in writing and despatching a postcard to her niece at Bognor Regis. An hour will be spent in finding the postcard, another in hunting for spectacles, …
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Customer engagement strategies: The future of marketing

25 June 2013 by in Business and finance

We’re always banging on about delivering content to consumers at the moment they most need it. Examples? Well, interview technique advice might best be read on your smart phone half an hour before the interview. Or public speaking tips right before you take the stage. That’s the beauty of mobile communications. Sponsored content provided in …
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Brand enhancement: another thought-provoking argument

19 June 2013 by in Business and finance

Here’s another thought-provoking argument about fast food brands and their use of a Disney tie-in to enhance their brand. But it seems to us it’s all a bit old hat (and the one comment on the site as I write this would seem to agree with me). MacDonald’s and Burger King have been doing this …
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