The Infinite Ideas blog

We write on a variety of subjects and often post exclusive ideas by our bestselling authors. We publish a diverse list and our blog reflects this so if you don’t find a post that interests you today check back later in the week and you’ll probably find something that takes your fancy. Happy reading.

Real-time marketing

15 May 2013 by in Book publishing

I was struck by this article in Marketing Week, ‘Heineken to build ‘real-time marketing’ drive around mobile, relating to Heineken’s new marketing push. Real time marketing to consumers – communicating with them at the precise moment they are engaging in an activity or an interest – seems to be the buzz idea at present. And …
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Two new gluten-free books

7 May 2013 by in Lifestyle

Food and diet writer Kate Santon has written two new gluten-free ebooks, which Infinite Ideas are publishing this month. The books are called Living gluten-free and Gluten-free kids. They’re handy, quick guides if you suffer from coeliac disease or know someone who does. Living gluten-free by Kate Stanton Adopting a gluten-free diet is essential if …
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What are you looking at?

1 May 2013 by in Lifestyle

It’s rare, but when used effectively second-person narration can knock the reader’s socks off. Anybody who read Fighting Fantasy books when they were younger will know the second-person narrative style intimately: ‘You enter the cavern and see a werewolf dead ahead. What will you do?’ This viewpoint is something of an outsider in narrative theory, …
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How To Lose Weight

22 April 2013 by in Lifestyle

Master the art of goal-setting to turn your dream of losing weight into reality. Most of us don’t do it, but planning really works! A well-known study of a group of US students in the 1950s found that only three per cent of the graduates wrote a set of goals for their lives. A follow-up …
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Sea bass baked in a Maldon sea salt crust

8 April 2013 by in Lifestyle

1 x 1–1.5kg sea bass, gutted and scaled For the salt crust mix: 1.5kg Maldon sea salt 1 heaped tbsp coriander seeds 1 level tbsp black peppercorns ½ tbsp Szechuan peppercorns, slightly crushed ½ tbsp fennel seeds 12 cardamom seeds, slightly crushed 10 star anise I egg white, beaten (optional)   For the filling: 1 …
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Lemon, ricotta and basil gnocchi

8 April 2013 by in Uncategorized

For the gnocchi: 350g floury (baking) potatoes 1 large egg, beaten a pinch of nutmeg 350g ricotta zest of 1 lemon a few basil leaves 200g flour Maldon sea salt, to season black pepper, to season 30g butter For the beetroot: 8 baby beetroots (or 2 regular size, if you can’t find smaller ones) 150g Maldon …
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