How to boost your business with a book
The world of print has taken something of a pounding over the last few years. Just look at the newspaper industry and how it’s struggled to cope with the plethora of free news sites. E-book readers – especially Amazon’s Kindle – have changed the publishing landscape beyond recognition. A business model that has worked well for well over a hundred years has all but disintegrated.
We’ve blogged before about the huge changes in the world of publishing and like most publishers, we upload e-book editions of our books on all the major platforms. A digital book is indeed an important way to disseminate knowledge. But we’ve always been of the opinion that a physical printed book creates the most impact.
We’ve worked with established and new authors alike, bringing their books to market around the world, and over the years we’ve published a lot of books with business consultants. Our view has always been that a printed book offers a great way to promote a consulting business.
So to test our theory we thought we’d do some research. We emailed some ten thousand consultants in the UK, identifying published authors and asking them if having a book had had a positive effect on their businesses. The answers we received made very interesting reading. They can be summarised thus:
- Nearly 75% of respondents told us that they had written their book in order to promote their business;
- 72% of respondents claimed that as a result of being published recognition of their business’ brand increased;
- Nearly 60% claimed that they picked up more speaking events after being published;
- 65% stated that being published gained them more clients.
That’s quite compelling, and it supports some of our own anecdotal evidence (one of our authors gained a six figure consulting role as a result of his book being bought at an airport bookshop, another ended up as a speaker at the World Economic Forum at Davos two years in succession).
A well published physical book is the best calling card a consultant can have. Books have a high perceived value and rarely get thrown away, so once they’ve been purchased by a reader, they tend to stay with the reader. A physical book without doubt establishes a consultant’s authority and can have a very positive effect on a business.
If you’d like more information, either on the survey results or getting into print with Infinite Ideas, do get in touch.