Michael Payne

Michael Payne has spent the past 25 years as a senior executive within the sports marketing industry, negotiating multi-billion dollar broadcast and sponsorship contracts. In 1983, he was hired to create the first ever global marketing strategy for the Olympic Games – the TOP Programme, which became one of the most successful marketing programmes in the world. During his Olympic career, Michael oversaw the marketing of 15 Olympic Winter and Summer Games.

Michael is the author of Olympic turnaround.