The Classic Wine Library – our kind of people
One of the great things about working in publishing is the conversations you get to have with experts and enthusiasts in a variety of fields. In my time in the world of books I have worked with people writing about medicine, religion, philosophy, self-help and business. But perhaps the most enthusiastic people I have met are the experts in wine with whom I’m involved at the moment.
What is more because their field of expertise lends itself to conviviality some of the conversations we’ve had with authors of books in the Classic Wine Library have taken place over a glass of red or white. It’s not that the authors in those other fields were lacking in social skills but given the choice between meeting an author at the hospital to pore over images of skin diseases or meeting one in a wine bar to talk about the wines of Languedoc, Spain or northern Italy, the decision is pretty easy.
One of our most eminent authors is Julian Jeffs. He is also a generous host and the owner of an impressive wine cellar, some of which Infinite Ideas was privileged to experience over lunch (cooked by his wife) at our first meeting to discuss the most recent edition of his classic book Sherry. And I have encountered several authors who think it quite normal to have a glass of sherry or madeira for elevenses – whereas if I suggested this back at the office (even given that the Infinite Ideas office is a pretty relaxed place) people might start to worry. Apparently having one at eleven is the more sensible of two available alternatives – the other option being to have eleven at one. In any case, inebriation is not the aim here (or so I am led to believe), and any partaking of wine is always accompanied by an evaluation of its merits.
A couple of years ago Infinite Ideas spent a particularly relaxed (by which we don’t mean sozzled) afternoon in the company of Richard Mayson and Julian Jeffs as they discussed the wine trade and wine writing. We were able to sit back and listen to these two experts chat about the subject they know best. One thing that particularly struck me, which I had not considered before, was that writing about wine actually has played an important part in the trade. Once producers realised they and their industry were being written about they had to clean up their acts and practises such as adding sugar to sherry, which were common when Julian began writing on the subject in the 1960s have now disappeared.
Wine writing does continue to influence the trade and help ensure quality; as Julian noted, ‘I think the job is still to keep the standards up and to tell the truth about wine in some detail to serious wine drinkers who want to know it.’ So while Classic Wine Library books will not educate the next generation of heart surgeons, help somebody manage their depression or give them the tools to become the next Bill Gates it’s good to know that they are making a difference to the wine we all enjoy drinking.
Infinite Ideas dropped in on a conversation between Julian Jeffs and Richard Mayson in February 2015. They spoke about changes in the wine world over the last 60 years, especially in the field of fortified wine. You can read the whole conversation here.