Latest news
Real-time marketing
15 May 2013 by David Grant in Book publishing
I was struck by this article in Marketing Week, ‘Heineken to build ‘real-time marketing’ drive around mobile, relating to Heineken’s new marketing push. Real time marketing to consumers – communicating with them at the precise moment they are engaging in an activity or an interest – seems to be the buzz idea at present. And …
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Two new gluten-free books
7 May 2013 by Infinite Ideas in New releases
Food and diet writer Kate Santon has written two new gluten-free ebooks, which we are publishing this month. Called Living gluten-free and Gluten-free kids they’re handy, quick guides if you suffer from coeliac disease or know someone who does. Living gluten-free by Kate Stanton Adopting a gluten-free diet is essential if you suffer from coeliac …
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What are you looking at?
1 May 2013 by Infinite Ideas in Inspire me, Writing advice
It’s rare, but when used effectively second-person narration can knock the reader’s socks off. Anybody who read Fighting Fantasy books when they were younger will know the second-person narrative style intimately: ‘You enter the cavern and see a werewolf dead ahead. What will you do?’ This viewpoint is something of an outsider in narrative theory, …
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