| Tweet your way to business success |
| by Jon Smith & José Llinares
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| AVAILABLE NOW |
| ISBN: 9781906821166 |
| Paperback, 112 pages, £9.99 |
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Price: £9.99 each
Twitter is a social networking and micro-blogging service that allows its users to send and read other users' updates (known as ‘tweets’); text-based posts of up to 140 characters in length. Updates are displayed on the user's profile page and delivered to other users who have signed up to receive them.
You may think ‘and then what’? Its simplicity is perhaps its charm and twittering is growing at a phenomenal rate. Already in the US 10% of people are using the site. Barack Obama, Stephen Fry and and Britney Spears are all regular tweeters. With a recent $35million investment from private investors it is predicted that Twitter will soon overtake Facebook in its reach.
Innovative companies like Apple and Ford have already discovered the instant benefits of using the social media phenomenon to reach consumers directly, build their brand, and increase sales.
Dominate your market with Twitter is the first UK book to be published on this growing phenomenon. In it digital marketing experts Jon Smith and José Llinares reveal how marketers can use Twitter to their best advantage, creating strategies to build a loyal following among Twitter members and expand awareness of their product or service. It’s a straight talking, no-waffle, practical pocket guide and the tips inside can put into practice immediately.
Jon Smith
was involved in the start up of amazon.co.uk, kitbag.com and The Florist Exchange. As a consultant for the venture capital firm Chase Episode 1, he improved and researched business plans submitted by companies looking for investment. In 2002 he launched Toytopia, an online specialist toyshop, and since 2003 Jon has been managing director of Inpress, an organisation that provides sales, marketing and technical support to independent publishers. He's that rare person – an expert on the world wide web who you wouldn't mind sitting next to at a dinner party! Jon is the author of Web sites that work and Get into bed with Google, both available from Infinite Ideas.
José Llinares
(Barcelona, Spain) is SEO Manager at Aedgency.com. A sociologist, multimedia graduate, blogger and expert in digital marketing, he has worked in many areas including web development, marketing consultancy, online education and developing online business models.
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| Press Reviews |
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| "...book of the year so far finds its way to City Spy: Dominate Your Market with Twitter: Tweet Your Way to Business Success." Evening Standard, 1st July, 2009. |
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