| Winning business ideas from the world's greatest strategic minds: Niccolo Machiavelli and Sun Tzu |
| by Tim Phillips & Karen McCreadie
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| AVAILABLE NOW |
| ISBN: 9781906821173 |
| Paperback, 240 pages, £14.99 |
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Price: £14.99 each
Based on the success of the distinctive Infinite Success series, Infinite Ideas has now brought together some of the best ideas from that series to form a themed compendium. In Strategy power plays, Karen McCreadie and Tim Phillips combine some of the greatest political and military stategic concepts from their interpretations of these two classics - Niccolo Machiavelli's The Prince; Sun Tzu's The Art of War.
Here, in one handy volume McCreadie and Phillips interpret the key ideas in these classics for the modern world of business and life.
Tim Phillips
(London) has been a freelance journalist since 1990, writing about business, technology, social change and innovation. He has written for the Wall Street Journal Europe, the International Herald Tribune, The Times, the Sunday Times, the Observer, the Independent and the Daily Express among others. For two years he was a technology and Internet columnist for the Guardian. Tim is also author of Niccolo Machiavelli's The Prince (9781904902836) and Charles Mackay's Extraordinary popular delusions and the madness of crowds (9781905940912).
Karen McCreadie
is a freelance writer who specialises in ghost-writing books. She formerly worked in marketing and the personal development industry, and recently returned to the UK after 10 years in Australia. Karen has written books for multi-millionaire businessmen, CEOs and international speakers on topics ranging from sales, coaching and wealth creation to the mind/body connection and psychological profiling. Her Infinite Success adaptations of The Art of War by Sun Tzu and Napoleon Hill's Think and Grow Rich are the first books Karen has worked on where her name appears on the cover rather than tucked away in some dimly lit corner.
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