Local – Social – Mobile
24 September 2013 by Admin in Book publishing
We loved this article on the Publishing Perspectives website.
For a start, the idea of the pub game Chip Stew sounds like a lot of fun. The aim is to create the most revolting dish possible from the words on a pub menu. ‘Mashed Baby Salad’ was one of the winners – I can see how the boys and girls at Infinite Ideas will be spending their time at the pub in the next few months (beats talking to each other…)
And the reference to storytelling is an interesting one. Intelligently designed apps enable users to create, develop and share their stories. As the article says, this harks back to the very early story telling in history – and by making it fun, children can be encouraged to join in.
It’s interesting too, that app developers see the publishing industry as important to the growth and reach of new technology. A few years ago the digital world was seen as the Antichrist to many traditional publishers. Kids spending their time playing games would apparently mean fewer books sold. But what seems to be happening is that people – adults and children alike – still read books but can immerse themselves in the stories through well thought out games. It’s the integration of technology around the written word that’s exciting – a book can be spun off in to so many applications, and the net result has to be more people engaging with the story (and more revenue generated).
The beauty of the mobile world in terms of content delivery (a horrible expression, granted, but we struggle to find better) is that readers can access information, whether it’s stories or hard facts, exactly when they need or want to.
Think of the self-help market. You’re on the way to an interview? Well, you can access advice on interview techniques to help boost your confidence as you’re en route. A first date? You can pull your iPhone out from your anorak and find great information on flirting or body language. Speaking at your best friend’s wedding? Top tips for public speaking are there for you when you need them.
It’s an exciting world, this digital content age, and it’s a huge opportunity for content owners and app developers alike.
Basted peekytoe iron clams, anyone…? (with thanks to Mr Ramsay).