Some examples of how our content has been used in the past

Here are a few examples of how we have worked with corporate partners. For more information please contact david@infideas.com or call David Grant on +44 (0)1865 988669.

Champneys

Our friends at Champneys wanted to publish a book that encapsulated perfectly their spa experience. We put our bestselling author Elizabeth Wilson into the business to extract the secrets from the spa giant's top people. The result was a beautifully produced book with recipes, treatments, beauty tips and exercises that gave the reader a taste of Champney's in their own home. Champney's sell the book in their spas and Infinite Ideas sells it in book shops. The result? A Christmas bestseller.

But there's more. The following Christmas we packaged the book with a range of cosmetics and produced a luxury gift set that we sell in book shops and pharmacy chains. Result: even more royalty revenue for Champneys.

Tetley Tea

This mini book was created for Tetley. The books were packaged with Tetley's decaffeinated tea as part of a massive consumer campaign with Sainsbury's. It takes chapters from several titles in our 52 Brilliant Ideas series including Sleep deep, Whole health, Live longer, Control your blood pressure, Lose weight and stay slim and Healthy heart. The result? A hugely successful in-store promotion for all parties.

Grape Escapes

Here's another example of a mini book, this time created from just one title, Secrets of wine. It was produced as a promotional tool for the wine touring holiday company Grape Escapes. We selected relevant content, made a few editorial changes and included some Grape Escapes information and promotional offers. Grape Escapes uses the book to enhance brand-awareness and also sells it to its customers.

We can produce a branded version of any of our books with your company's logo and your choice of cover artwork, along with an introduction that reflects your company's message. This is an example of how our bestselling How to solve sudoku was redesigned for exclusive distribution by Marks and Spencer.

Ann Summers

We can also co-brand existing titles (with changes where necessary) for exclusive distribution in a particular channel. Here's an example of one we did with Ann Summers.

Ann Summers wanted to use the great content from our bestseller Re-energise your sex life and sell it in their shops. A quick branding change was all that was needed to create this highly successful bespoke edition.

Individual chapters from our books are also available as e-content and as audio files for internal distribution through company intranets or external newsletter distribution. One of the UK's largest job sites uses our career and personal development ideas to add value to its recruitment offer. We've licensed individual chapters on beauty to Simple for their website and we've even helped London Underground's workforce by providing books and web content to keep them fit and healthy.

If you would like to engage your customers and employees with our great content, please contact david@infideas.com.