Customer engagement strategies: The future of marketing
We’re always banging on about delivering content to consumers at the moment they most need it. Examples? Well, interview technique advice might best be read on your smart phone half an hour before the interview. Or public speaking tips right before you take the stage. That’s the beauty of mobile communications.
Sponsored content provided in this way does offer brands great ways to communicate and to enhance consumer loyalty and engagement. There are a couple of great examples of this from Brazil on the Springwise roundup. Hellmann’s are offering recipe advice to shoppers with a trolley-mounted tablet. Genius. And then there’s the test drives being offered to motorists who break down. Chevrolet turn up with the tow truck and the lucky motorist gets to drive their car home – free. A great way for a brand to engage.
Another thing we’re quite keen on at Infinite Ideas is having a drink when you want one, so we were also struck by a South African initiative for beer lovers at music festivals. Using your mobile a drone swoops in and delivers you a refreshing tinny. It’s great that drone technology can be used for some positive purpose. It’s on that same Springwise roundup.