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Business Ideas

It's the middle of the night, or during a particularly long session in a public house and Eureka - there you have it. An idea that is just so brilliant, onlookers are going to need sunglasses. You will be richer than you could have possibly imagined and the world will be a much better place, all because of you.

So you mention the idea to one or two others, and more than likely they are nodding in agreement. It doesn't get any easier than this, until, the first blow - a question - innocuous enough, but you're not able to answer. Your idea hasn't necessarily got holes (not yet anyway), it just needs to be thought through that bit more. It's time to plan the business properly. Starting a business is possibly one of the most exciting, exhilarating and rewarding experiences available to mankind (except perhaps winning £15 million on the national lottery). But it's not easy. Starting a business comes with a huge risk to your finances, your friendships and possibly even your health. More and more start-ups are not surviving beyond the first twelve months of operations, and for some the failure of the business leads to bankruptcy. So, with all of the odds apparently stacked against you, should your idea remain just that?

No. New businesses can be incredibly successful. Like anything, you have to use the tricks of the trade and ensure your idea stands the greatest chance of success.

Smarter business start-ups will show you how to plan effectively to create the business you want, help kick your competition into touch and have bank managers falling over themselves to let you borrow money...Well, maybe not the latter, but still, not bad for thirteen quid!

The key to a successful business is clear and simple planning from the outset. So why is there any need to read on? Well, paradoxically keeping things clear and simple is actually quite difficult and fraught with problems.

So how can these difficulties and problems be overcome by reading just one book? Simple - by addressing the target audience directly, in an organised and logical way and in the language suitable for the task in hand. In a word, clear - tailored for the entrepreneur, requiring only as many words as are needed to address the points, and no more.

So why are there no direct examples from the annals of time showing how a simple idea became a multi-national success? Well, unless you are the same company, selling exactly the same products or services at the same time, someone else's planning won't work for you. Each of the 52 brilliant ideas contained in this book will matter to you, in different ways and to different degrees. You have an idea for a business in today's market and they had theirs. Your opportunities will differ and you may or may not be targeting the same consumer base.

Everyone has an idea for a business at some stage in their life - for many it is a pipe dream, but for a brave few it is the seed of a plan that they take to fruition. Starting a business and making it a success is all about knowing what you need to do to give yourself the strongest chance of surviving, and profiting, in an already saturated market. We all have our own ideas about how things should work, how things should run and how much things should cost, and no matter what your business idea may be, there are still processes that must be followed, documents that need writing and research to be undertaken before your business can be launched. Before embarking on any of the chapters contained in this book, can you answer these questions? Who is your target market? Where are they? How much will they spend on your products or service? How strong is your competition? Can you raise the finance required? And, most importantly, how will the public and consumers react to your business? How can consumers find you? Has this been done before, and failed? Why do you want or need to start a business? Smarter business start-ups assumes no previous experience; it is for you, the entrepreneur, to empower you to talk to the people you need to involve on this adventure about what you want and more importantly, what you do not want.


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