Starting a Business | SEO & Google

The Dangers of SEO/AdWords 'Specialists'

Where there's an opportunity, there's an opportunist. The tools and techniques being offered by SEO 'specialists' are those contained here, and are probably not even this exhaustive...

An expensive business

Web developers, designers and engineers have enjoyed a hallowed ground immunity for many years. The impenetrable black art of website creation has proven to be a fortress to which most of us mere mortals simply do not hold a key. We've been reliant upon their views in terms of the look, feel and design of our websites for so long that we've got used to it - and they've got used to it too.

I'm not for a moment suggesting that web developers are without value. Far from it; they offer a service for which you pay and, more often than not, you'll receive a decent product in return. But they are looking to expand their portfolio of incomes, and what better way than to hit existing customers with extra products and services - namely SEO: 'We've built your site, now let us take it to the next level...'

Outsourced SEO can cost anywhere between £100 and £1000 a month - the question is, do your returns justify this expenditure? How much of it can you now do in-house and, more importantly, how much do you want to do in-house?

Taking the hit

Conversely, now you're armed with the knowledge, the techniques and the lingo, it might actually prove cost-effective to employ a third party on a monthly basis to look after your SEO while you get on with whatever it is that you do best, depending on your turnover and staffing levels. Only you will truly know the answer to this. For some businesses it does make financial sense to employ a third party. Now you know the questions to ask, the language to use and you have a mental checklist of all the things you should, quite rightly, expect to be delivered. The balance has altered. Whilst you may opt to remain a customer, you are now a very informed customer.


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