Starting a Business | SEO & Google

Pay Per Click Advertising

It may be that over 90% of your visitors don't order or contact you... so you may as well try and make some money out of them another way.

Losing customers

Yes, the price you pay for offering any form of linked advertising on your site is that you are effectively sending traffic away from your site - but you are getting paid for it. If your site is a portal or an information site, then advertising will be one of your major revenue streams.

Google vs. specific advertisers

The problem for most small or newer sites is that they don't have a huge amount of traffic, and established advertisers aren't going to want to work with them until they can prove big numbers. Google isn't fussy, it will work with everyone and anyone. If you want to start earning money from your site immediately join the AdSense programme. Again, there's no proof of this on the Google site, but another bit of Google code on your site must make the Googlebot more favourable to your site - expect more visits and a higher ranking.

Make money from your site

It's true: at 2 a.m. someone, somewhere might be interested in buying something. That someone might be looking for the very thing that you sell via an affiliate. That item might be a book that retails at £10.99, and your commission might be 10%. You might argue, is it worth it for £1.09? Well, as a single sale, probably not. But what if you have a targeted audience visiting your site and buying products via your affiliate deals? Suddenly that £1.09 is repeated again and again and becomes more, and more, and more.

To sign up to AdSense, go to https://www.google.com/adsense/login/en_GB/?hl=en_GB

I would only really consider this option if you have a significant amount of traffic to make this process worthwhile. The financial reward must compensate for the dilution of your own brand/site and the fact that you are sending potential customers away.

Here's an idea for you

Join AdSense and, once your account has been created, add a link on a page of your site. Not on your homepage but maybe on a page that is not part of your core offering, or one that just needs a bit more content that you haven't got round to writing yet. See if AdSense works for you. Are customers clicking on it? Are the revenues pretty good? Would they be even more if you added the campaign across the entire site? Give it a go and see what happens.


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