Directory Submission

Yahoo! and industry-specific directories

Promiscuity rewarded

Put yourself about, don't be shy, don't shun the pimps. Know yourself for what you are - an e-prostitute...

Entertaining the masses

The other search engines are not to be sniffed at - it's all very well being number 1 on Google but, truth be told, although 80% of the search market is Google-led, that still leaves a massive 1 in 5 of Internet searchers who choose not to use Google, for whatever reason. Are you just as high on Live.com, Yahoo! or AskJeeves? If not, work on why not. Theoretically, if you rank highly on Google!, you also rank highly on the others - but this isn't always the case. In the past, if I'm honest, I've had sites that have ranked highly on every site but Google.

Business directories

They're out there and they are used - they just don't advertise themselves very well. Every city or county council will have a register or list of companies/businesses in the area and most offer a chance for you to add yourself or at least alter the information held on your business. I still receive queries via Bedford City Council's site from people interested in Toytopia Ltd; the business was sold four years ago and ceased trading soon afterwards, and yet they still come. These sites do work, so be sure you and your business are listed.

Twice-weekly bin collections... and your website

So we all hate our local councils - unruly youths allowed to roam the streets knocking off wing-mirrors and throwing empty bottles of cider into your garden. they're crap! But that said, completely different departments look after social issues to those which are interested in promoting local businesses, local interest and local innovation.

Use and talk to your local council about what it is you are doing as they're always keen to sing the praises of businesses within their region. At worst they'll add you to their directory which is another in-bound link; at best they will shower you with business advice, assistance (possibly financial) and will try to sing your praises (to make themselves look better) to the local press - which can only mean good exposure.


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