Starting a Business | SEO & Google

SEO Content

Writing good web copy is hard, but the time you spend perfecting your offering will result in a more successful website.

Every page should be...

There are always exceptions to every rule, but as a rule of thumb aim for at least 250-300 words per page. Any less than this and you're going to struggle with effective keyword density and run the risk of 'spamming' the page with a long list of keywords that won't make sense to human users.

Support the text with images. This will help break up the page for users and also offers you a chance to drop keywords into the HTML through the naming of the images.

Update your web pages regularly. Add content whenever and wherever you can. This can be alterations or additions to the body copy or the inclusion of downloadable files such as PDF or Word documents - but note that Google won't index the copy within these files, so make sure the best stuff is on the website itself.

Get your users to add to your content. Offer them the chance to review products or post on a forum as this will do wonders for your site. If Google sees new content every time it pays a visit, you'll be rewarded with a higher ranking.

One phrase per page

If it's possible on your site, you'll want to create a separate and distinct page for every keyword you are interested in capturing. For example, if you have settled on fifteen phrases then you'll need at least fifteen pages, and each one should be optimised for that one phrase using the density rule of about 4%. By optimising each page for one keyword or phrase you are giving Google a clear indication that each page has a clear and distinct message. That results in individual pages enjoying their own rank on the Google search.

Here's an idea for you

Don't look at your website and think 'I need to rewrite this entire site'. Start small and the task will be manageable, so choose your bestselling product or service and begin with that page. Remember keyword density and proximity, and the symbiotic relationship between your metadata and your body copy. Fix that page and then pick another.


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