Well, after what seems like an eternity with not even a mention of football, the new Premier League season is about to begin. So are you excited, wondering how your team will fare this year? Looking forward to some flashes of goal-scoring genius? Wondering who the season’s new star will be (perhaps it’s the manager – or perhaps not)? More importantly – have you been saving up?
As football fans are all too well aware the price of following the world’s favourite sport can take its toll – some have even started to protest the prices of attending a match. When you look at some of the costs assiociated with supporting football these days you can start to see why these fans are angry. Here are just a few examples of current Premier League prices:
- A season ticket for last year’s cup champions Arsenal, the Premier League’s most expensive, will cost you a minimum of £1,014. Which makes last year’s league champions seem like a bargain – a season ticket at City will only set you back £299.
- A ticket to Manchester United’s match versus Swansea at Old Trafford tomorrow (could you get your hands on a legitimate one) will set you back between £31 and £53.
- Should attending matches be too rich for your blood you could always subscribe to Sky Sports for an extra (yes, on top of your basic subscription) £24.50/month. But don’t forget you’ll need an account with BT too if you want to watch all the Premier League matches, as many of the top games this season will be live on BT Sport.
- A shirt for any of the big five costs £49.99. If you want one for your offspring too that’s another £35–40 per child.
But OK, it’s 2014 and the prices of everything have gone up in our lifetimes; that’s the way commerce moves. Perhaps it doesn’t matter that with your season ticket to Arsenal, a new shirt and attendance at all the away games you’re going to be spending in the region of at least £2000, if you get £2000-worth of enjoyment from it. But as author Tsjalle van der Burg points out in his new book, Football business, the cost of football has risen out of line with the economy as a whole. He thinks it’s unlikely that the enjoyment of fans has risen in line with the costs of being a fan.
In fact the way football is run now it is likely that it has become less enjoyable for the fans, largely due to what Van der Burg calls ‘competitive inequality’. In simple terms this means that the wealthier clubs (those owned by oligarchs and sheikhs) can afford better players, making them more likely to win tournaments and leagues. Consistently winning teams get more supporters and sell more tickets, get more promotional opportunities and make more money from the TV rights to games. So the rich become richer. If you support a less wealthy club, watching matches against the wealthier clubs can be frustrating as you know you have very little chance of winning. But this inequality can also make games less enjoyable for the fans of wealthier clubs – if you know you have very little chance of losing, a lot of the excitement of winning is taken away. As Van der Burg points out, enjoyment can’t be measured scientifically but he notes:
“In football, the quality of the basic product – football matches – has not improved over the years. Barcelona–Real Madrid is no more enjoyable or exciting today than it was in the past. Lionel Messi does not entertain the average Barcelona fan more than Johan Cruijff used to. And in all competitions, fewer goals are scored now. It’s a safe bet that in the next final of the Champions League there will not be ten goals in 90 minutes, as there were in the 1960 European Cup final. One of the reasons may be that current coaches put results ahead of entertainment, precisely because of the enormous amounts of money at stake.”
Van der Burg is an economist so he has tried to work out the problem using economic calculations. He asks if the sport would be more enjoyable if all clubs had the same chance of winning. You might think the simple and obvious answer is ‘Yes’ but as Van der Burg points out, if you take it down to bare statistics it’s not that clear cut – after all Liverpool have far more fans than Swansea so when Swansea beat Liverpool the enjoyment is experienced by a smaller proportion of fans. But:
“If Swansea were to win the title next year, the pleasure of the average fan of the league champion would possibly reach an all-time high. In addition, people who have sympathy for the underdog would also be pleased. A Swansea title would show that, however hopeless a situation may seem, and however life turns against you, hope is always justified. This will also make the fans of other clubs feel better during the next season, since much of their pleasure is based on hopes and expectations. Indeed, this is what [Major League Basebell promoter] Bill Veeck taught us long ago: sports clubs produce dreams. And to enable fans to dream, it would help if clubs like Swansea had some chance of winning the title one day.”
One thing is certain – football has more fans than ever worldwide. When the season kicks off at Old Trafford at 12.45 tomorrow excitement will be high not just in Swansea and wherever it is that United’s fans live but as far afield as Asia and South America. If we could find a way to keep that feeling going for all fans all season we’d be on to a winner.
Do you think football has become too expensive? Have you lost your enjoyment of the game as prices have risen or do you think it has become more exciting and enjoyable? Let us know what you think by filling in the comment box below or contacting us via Facebook or Twitter using the social media sharing buttons.
To celebrate the release of Codebreaking our Future by Michael Lee we are offering readers of our blog the chance to win a free subscription to the FutureFinder System for Individuals, which will help you identify future influences you can monitor.
While we’re interested in all your theories about the future, however outlandish, this article might help you come up with more reliable predictions. Once you’ve looked at these successful predictions (from Knowing our Future) and the methods behind them, let us know, in 300 words or fewer, using the form below, what your prediction is and how you arrived at your conclusion.
Michael Lee offers the following additional advice for predicting our future:
- Read the news and pick an area of interest in which you would like to make a forecast (for example, technology or politics);
- Look into the history of the evolution of the entity or subject you’ve chosen, to the current time;
- Try to identify causes or strong influencing factors most likely to affect outcomes in this field;
- Make your own rating of probabilities of possible outcomes based on this causal analysis, and choose pathways and outcomes which have strong probabilities.
Closing date is 5 September 2014. The winner will be notified by 19 September and their idea published on this blog and on the Institute of Futurology site. The subscription to the FutureFinder System for Individuals will be shared with the winner who will then be able to use the system without charge.
We're sorry but this competition has now closed.
An Oxfordshire mother who wrote a book documenting her experiences after losing her only daughter to recreational drug-use is making free copies available to readers around Oxford city centre in the hope that, by reading of her experiences, others can avoid the fate suffered by her daughter.
Sunday 20 July 2014 is the first anniversary of the death in Oxford of Martha Fernback. To mark the occasion Martha’s mother, Anne-Marie Cockburn, author of 5,742 Days: A mother’s journey through loss, and her publisher Infinite Ideas will leave free copies of a special anniversary edition of the book, published this month, in various parts of the city. These free copies carry a sticker inviting ‘Infinite Readers’ to take the book away, read it and then bring it back to the same spot for someone else to experience. The book will be found in public places throughout central Oxford on 19 July 2014.
Anne-Marie has recently called for drugs to be regulated. She says:
“What is crystal clear to me now is that strict and responsible regulation of drugs is vital. This means taking drugs out of the hands of dealers and treating them in the same way as pharmaceuticals. Licensed drugs are labelled, ingredients are listed and necessary dosage information is provided.
Under prohibition, it is impossible to fully educate people as there is no way to tell what drugs contain, but despite this, many people are still willing to take risks.
It is important to stress that we need to do what we can in order to deter young people from taking drugs. However, had Martha known that what she was about to take was 91% pure, she would probably have taken a lot less, in fact I’d go as far as to say that she might still be alive.
Martha wanted to get high, she didn’t want to die. No parent wants either, but there’s one of those options that’s preferable to the other.”
Anybody who finds a book can let Anne-Marie and Infinite Ideas know via Twitter @5742Days; @Infinite_Ideas.
For further information contact:
Catherine Holdsworth: email@example.com
Telephone: 01865 514888
A Mother’s Journey Through Loss
(Special 1st Anniversary Edition)
£9.99 | Publication date: 7 July 2014 | ISBN: 9781908984333
Paperback | 198 x 129mm |174pp | Published by Infinite Ideas
Notes for editors
- Books will be left in restaurants, cafés, museums and public places around the city centre on 19th July, exactly 52 weeks after Martha Fernback died.
- As a legacy of Martha’s death, Anne-Marie set up a website to encourage others to become involved in safeguarding the lives of young people: www.whatmarthadidnext.org
- To commemorate Anne-Marie’s last perfect day with Martha at the beach the day before she died, she’ll be holding a public picnic on Saturday 19th July from 12.30pm at Hinksey Lake, where Martha died. Just bring along a picnic and a blanket to sit on.
Can we control the future? Maybe, says Tim Phillips, a better question is should we even try?
There’s a famous speech, one of my favourite bits, in Game of Thrones in which Petyr Baelish, the amoral political fixer known as Littlefinger, dismisses the historical texts as, “a story we agree to tell each other over and over, until we forget that it’s a lie.” When Lord Varys points out that the alternative is chaos, Littlefinger points out that chaos isn’t something to fear:
“Chaos isn’t a pit. Chaos is a ladder. Many who try to climb it fail and never get to try again. The fall breaks them. And some are given a chance to climb. They refuse, they cling to the realm, or the gods, or love. Illusions. Only the ladder is real. The climb is all there is.”
If the inhabitants of the seven kingdoms are fully occupied trying to avoid falling into a pit of chaos, the environment in which they live doesn’t help. When dead people can be reanimated, for example, which must be disorientating. ‘Winter is coming’, we are told at the beginning, which reminds inhabitants of the time when a previous winter lasted a generation. Why did it do that? Maybe it doesn’t matter much if there are undead people coming to kill you as a result.
So Littlefinger has a point: when things change, old certainties become less valuable, less useful, no matter how comforting they are. Yet the idea that our societies and lives are in equilibrium is alluring for all of us.
We build it into the way we teach business, in which the forces of supply and demand balance to create stable prices and employment and growth. Yet, at the same time, we also know this isn’t really true. The economist Joseph Schumpeter was the first to identify a process he called ‘creative destruction’, in which innovation destroys the old world to create a better one. Real entrepreneurs don’t just tweak existing ideas, they rip them up and start again. If you do this successfully, you get your reward because you are in a field of one: but the risk of disaster is much greater. Schumpeter realised that disequilibrium is normal. We also now know that this applies in society, or to the weather.
It doesn’t even take an entrepreneur to create disequilibrium. In the UK, one in seven workers have been made redundant since the start of the financial crisis, which would have seemed inconceivable a decade ago. The chaotic nature of what economists call ‘the business cycle’ means that we might have a good idea of how secure our jobs will be next month, but no clear answer to the question if we ask about next year, and certainly no idea of the next 10 years.
We instinctively value continuity in our lives and our societies, and many of us react irrationally to disruptive change. In a recent experiment, the Royal Statistical Society took people who overestimated the problems of immigration, and confronted them with well-researched facts that contradicted their ideas. The people overwhelmingly decided that the statistics must be wrong.
We all think we wouldn’t do the same thing in our lives, but most of us react to sudden change by holding on to the stories we tell ourselves, even if they are not true. Not all of us can be a Littlefinger, climbing the ladder out of chaos, or a Schumpeterian entrepreneur, who creates the ladder in the first place.
We spend our lives in the understandable hope that chaos doesn’t come to our homes, families or workplaces. Insurance, savings and sandbags in the shed may help; but to flourish, rather than survive, we need to have a little bit of Littlefinger in us, and recognise that clinging exclusively to ‘the realm, or the gods, or love’ will eventually put us on the receiving end of some process of creative destruction.
It’s tricky trying to get messages around in the Seven Kingdoms, which seem to lack a basic postal or parcel delivery service, even in the cities – and no one has email. They don’t even have social media. But they make a pretty good job of it.
Long distance message-passing is done by attaching a letter to a raven. According to the books, the value of a carrier-raven was taught to the First Men of Westeros by the Children of The Forest. At this point the birds could talk, which would have ensured an even higher quality of service. A verbal message is encrypted (it exists in the raven’s little brain, and so is harder to intercept without catching every passing raven and torturing it with tiny instruments). It would also have been easier to direct the message to the person who needs to read it, because you could have told the ravens that your letter was urgent, so not to hang around scavenging, for example. This scavenging thing, it seems to me, would be an argument in favour of pigeons. Pigeons fly direct, without stopping to feast on corpses.
With this constraint, the rulers of Westeros have become extremely adept at communicating the Big Ideas. They really get the value of symbolism as a way to make a point efficiently. There’s a phrase in advertising: ‘show, don’t tell’. So, if you want to make thousands of people afraid of you, don’t make long speeches telling them to be afraid, or write lots of nasty letters and attach them to every raven you can find. You do something unexpected that should make them think: watch out.
In the disordered world of Game of Thrones, it’s hard to list without giving away spoilers the (almost weekly) moments when some ruler or other follows this plan, so I’ll try to be general. Pouring molten gold on an ambitious person’s head, walking into your husband’s burning funeral pyre and walking out again the next day to show that you’re a bit special, or chopping off the hand of the best swordsman just to show everyone that you can, isn’t necessarily a communications strategy to follow at home or the office. But, in the real world, communications directors who work for our largely-ignored politicians, who weep silently as they arrange another tired visit to a small factory somewhere in the midlands so that their boss can be filmed in a hi-vis jacket pretending to know what the machine does, must wish they lived in Westeros from time to time.
We’ve mentioned Machiavelli before as a link between Game of Thrones and our world. In The Prince, he relates how Pope Alexander VI cleaned up the Romagna province. With a weak government and crime everywhere, the Pope sent Remirro de Orco, his fixer, to clean house by punishing lots of people harshly and cruelly. Everyone hated Remirro, because he was good at what he did: Romagnan crime rates dropped, with a large amount of bloodshed along the way. So, when the job was done, ‘Alexander had him cut in half, and placed one morning in the public square’. Result: everyone liked that there was less crime, and they liked the Pope even more. Remirro showed that no one is above the law, but Alexander showed that no one was above the Pope.
Here lies the difference between sending a message and making a gesture. When a prime minister is photographed pointing at something while wearing a hard hat, it no longer sends us any strong message, because it is what we expect. It delivers no new information. If we even notice, we shrug. A strong message is easiest to convey when it implies new clarity and unexpected change, even if only for a few people. That’s why the most memorable messages often emerge from disorder and confusion, and why most big gestures in our world are so forgettable.
The focus of the obesity crisis seems to have turned to sugar. While doctors and nutritionists suggest that we need to cut our sugar intake radically, the food industry continues to defend sugar and say it’s wrong to demonise one food. While obesity probably shouldn’t be blamed on just one nutrient, eating too much sugary food is not good for our health (and let’s face it, most of us already know that). Here, nutritionist Kate Cook, author of The Corporate Wellness Bible, takes us through the basics and suggests simple ways to reduce sugar consumption.
Have you ever felt like curling up under your desk and spending the afternoon snoozing? Or been in serious need of matchsticks to prop your eyelids open? And do you ever wonder why this always seems to happen in the middle of a vital meeting, despite three cups of coffee?
The energy equation
We need sugar (glucose) to fire our system. It’s the fuel that gives us our energy. However, too much is deemed by our body to be dangerous (think of diabetics).
We obtain this fuel largely from our food. A hormone called insulin specifically lowers these blood sugar levels and adjusts them according to our minute-by-minute needs. We don’t have very much sugar circulating at any one time because as soon as we do, in comes insulin to normalise the level. When blood sugar levels are low, we rely on stored glucose (glycogen) found in the muscles and the liver, which helps maintain this delicate equilibrium. Once stored glucose is used, more food will be required to sustain glucose production.
Not all food was created equal. Some foods ‘burn’ (meaning they’re converted into sugar) quickly while other foods ‘burn’ slowly. These foods are called high and low glycaemic index foods (GI foods) respectively. The GI index is a way of measuring foods that are converted to glucose at different rates. But don’t get hung up on the GI index, as confusingly you’ll see it published in different places with different values. As a very simple rule of thumb, white things (e.g. potatoes, pasta, bread, parsnips, white rice) are like rocket fuel while dense, thick, fibrous, brown or green things (e.g. lentils, chickpeas, broccoli, brown rice) are going to burn more slowly and are our great energy sustainers. For example, whereas glucose (sugar) scores 100 on the GI scale, a lentil comes in at a cool 42. The important thing to remember is that it isn’t necessarily foods that we traditionally think of as sweet that cause the problems. A ‘sweet’ potato, for instance, actually scores quite low, as it is wonderfully fibrous.
You can raise your blood sugar by another mechanism. Stick your head in the mouth of a man-eating shark, then quickly take it out again and swim like hell for the shore. This would certainly pick your blood sugar up rapidly, as powerful stress hormones would raise blood sugar to give you enough energy for your clever exit strategy. We do this all the time, but usually our boss, gas bill or deadline is the cause of our stress and not man-eating sharks. Of course there is an easier way of picking up blood sugar levels – have a fag or a cup of coffee. These are both stimulants, which stimulate the adrenal glands (where those stress hormones come from) to release sugar from storage. But what goes up, must come down, hence staying awake in the meeting becomes a challenge.
So, what’s the problem with the blood sugar whizzing up and down all the time? First, the pancreas, where all that insulin is produced is going to get worn out. Second, you’re going to get dips of energy as the blood sugar levels plummet when insulin tries to lower them. Third, insulin is also a fat storage hormone, so if it overreacts and there’s continuously too much insulin in the system, eventually you’ll put on weight. Commonly this appears as those cute love handles or that attractive tyre round the middle. And where do you see this phenomenon most commonly? On executives who are eating the wrong things, having too many cups of coffee and getting stressed out.
More on blood sugar
Your body can only deal with one to two teaspoons of sugar in the blood at any one time. So, if, for example, you drank a bottle of a glucose-based sports drink – the sugar in the blood would rise steeply. The body protects itself from too much sugar in the blood by releasing a hormone called insulin. Insulin lowers the sugar in the blood rapidly. It is a fat storage hormone – unfortunately if there is too much insulin released it will encourage the storage of the foods you eat as fat. Therefore you need to keep your levels of blood sugar stable in order to prevent the release of too much insulin so that you can reduce fat storage and lose weight, and in order to maintain a steady flow of energy.
I have devised a very easy way to follow a lower glycaemic index system without having to count or know what each individual food scores. How quickly a food releases its sugar is measured on the Glycaemic Index scale. Sweet, fluffy and white foods (e.g. ripe bananas, white bread, cake) have a high GI score and cause blood sugar to rise rapidly. Thick (dense), fibrous, protein foods (e.g. oats, rye, pulses, eggs) have a low GI score and do not release their sugars rapidly, keeping blood sugar more stable.
Slow burn foods are:
Thick (dense), fibrous, protein = low GI
Fast burn foods are:
Sweet, fluffy and white = high GI
Adding fibre and protein makes food burn more slowly. For example, if you had an apple and you ate it with a handful of nuts it would burn more slowly. Or if you had a sweet potato and added some fish it too would burn more slowly.
Keeping your blood sugar more stable helps maintain energy; it prevents the mid-afternoon slump, helps maintain a healthy weight and also keeps stress under control because the blood sugar is not swinging around. Stable blood sugar also helps keep cravings under control – e.g. cravings for sugar, alcohol or caffeine – as these act as stimulants to prop the blood sugar up.
The key to eating well is preparation. If you ensure you have the right foods to hand you are less likely to reach for the rocket fuel foods such as biscuits and sugary drinks when you feel an energy slump coming on. If you don’t have the time to go shopping try grocery shopping online. Once it’s set up it’s wonderfully easy. The key to healthy eating is: ‘Be prepared.’